A New Brand To Mark A New Era

A little over three years ago, the Literacy Kansas City staff and board underwent a comprehensive strategic planning process that resulted in two major goals: first, to become a more efficient and effective provider of adult literacy services; and second, to leverage community connections to better meet the need. In many ways, our immense progress toward the realization of these goals has resulted in a reinvention, and a more than doubling of size, of our organization. From our classroom-based program service delivery model and community partner collaborative focus, to a dedication to research- and evidence-based programs, and a diversification of services that offers comprehensive, student-centered approaches and outcomes, Literacy Kansas City has certainly come a long way.

Thirty years ago, Literacy Kansas City began as a dream and grew out of a passion to help people. A small group of volunteers perceived a need and created a tiny organization to provide literacy tutoring for adults. Operating from the basement of the Country Club Congregational Church at 64th and Brookside Boulevard, the program was operated with an all-volunteer staff until, a decade later, its first Executive Director was hired. Since then, Literacy Kansas City has remained dedicated to its mission of advancing literacy in our community through direct services, advocacy, and collaboration, and will forever owe a debt of gratitude to its founding members.

As we look ahead to the future of Literacy KC, we have again undergone a strategic planning process.  After many hours of organizational soul-searching, we have determined a common purpose and visionary goal: to become a premiere literacy service provider throughout our region, a model for adult literacy programs, and a leader in adult literacy education. And we are already well on our way.

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Executive Director Gillian Helm working hard with the Spelling Bee on preparing Literacy Kansas City’s new brand!

To commemorate the innovations in 21st century adult literacy curriculum; to acknowledge the progress toward creating a welcoming community for students, staff, and supporters; to acknowledge that literacy goes far beyond words; and to herald in a new era for Literacy KC, we will be launching a new brand at this year’s Spelling Bee. Our refreshed look and logo will help us to better convey the excitement, relevance, opportunity, and potential that we already know we have, and that a new brand will more fully showcase. Please join us on Thursday, April 28, at UMKC’s Pierson Auditorium to commemorate our 30th year of service to our community, to pay tribute to those who came before us, to celebrate the achievements yet to come, and to be one of the first to see the new and improved identity of Literacy Kansas City.

On Friday, April 29, our new signs to the brilliant future of adult literacy will be shown in full color here!

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Filed under Announcement, Corporate Spelling Bee, Fundraisers, Special Events, Uncategorized

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